19/03/2019

Why Billboard Advertising has The Potential to Boost ROI in the Automotive Sector

Getting straight to the point: advertising needs to not only be seen but acted upon. But the first step is crucial — you need to be seen. And what better way to be seen than to reveal a large billboard advertising your brand in a strategically selected place?

Over the years, the automotive industry has had a hugely successful relationship with the advertising power of billboards. In the early 1900s, the Ford Model T became the main promotional product in the world’s eyes. Billboards have always held a strong sway, even in the digital age, and even featured as the crucial element of recent blockbuster, Three Billboards Outside Ebbing, Missouri.
Businesses operating within the UK automotive industry really cannot afford to miss out on the potential ROI increase available from billboard advertising. Let’s explore this in more detail…

Why Billboard Advertising has The Potential to Boost ROI in the Automotive Sector

Billboard advertising can be a real time-save

On average, British people are in viewing range of advertisements for 16 minutes every day. That’s plenty of time for you to carve yourself a slice of that attention with a well-placed billboard! Many people are reluctant to place a billboard for fear of complexity in designing and printing, but the truth is that billboard designs and printing are quite simple! Design-wise, despite the size of it, a billboard is really just a single-page advert, which can be a real time-saver.

It has been proven that out-of-home advertising such as billboards, are highly effective for the car industry in particular. Primesight reported on one such study, which showed that over 50% of consumers admitted they are more likely to have purchased a car after seeing out-of-home advertising. Additionally, out-of-home advertising such as billboards work hand-in-hand with the digital world. Research has revealed that such advertising actively supports assisted conversions, with 17% of customers more likely to engage with a brand through their smartphone as a result of an outdoor advert. And with 78% of adults in the UK reaching for their trusty smartphone to access the internet, encouraging research and engagement of your brand through mobile devices or smartphones is vital for your company.

What makes a great billboard?

Pick a clear objective, then provide the essentials. Placement is everything, but so is context — it is all well and good placing your billboard on a roadside where so many people will drive by it, but they are also going by at some speed! Of course, the adverting world is highly competitive, and none more so than the automotive industry. For your potential customers to take in as much as possible in a short window, consider what the goal of your billboard is. Are you looking to sell a specific product, or are you looking to increase general brand awareness?  

A huge space to communicate to your audience, is of course the main benefit of a billboard. While people only recall 10% of information they hear three days later, an image can boost this retention by 55%. Set aside plenty of time … Read More

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Four Great Cars for First-Time Buyers

Most of us dream of purchasing our very first set of wheels, but very often our budgets cannot stretch to the cars of our dreams.

Four Great Cars for First-Time Buyers

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With the average cost of car ownership over our lifetime estimated to exceed £168,000, it is not just the initial purchase price of the car you must consider. There are other factors such as maintenance, road tax, running costs and of course insurance.

With first-time drivers being the highest risk group on the roads, the price of insurance can be extremely high. It is therefore vital to choose a car which is in the lower insurance group with good safety features, a small engine and at a relatively low price.

1. The Ford KA

Around for over a decade now, the Ford KA has become a common sight on Britain’s roads, and it certainly ticks many boxes as a first car.

Costing around £9,795 for the newest version, the model is in the cheapest insurance bracket. In fact, according to statistics, the Ford KA works out as the cheapest car model to insure for first-time buyers due to its good fuel economy, low road tax and small dimensions. There are also plenty of second-hand Ford KAs available at a good price.

For a quote on motor trade insurance, get in touch with a company such as www.quotemetoday.co.uk/motor-trade-insurance.

Four Great Cars for First-Time Buyers 2

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2. Skoda Citigo

Safety should be one of the primary considerations in choosing a first car, and the extensive safety tests conducted on the Skoda Citigo show it is one of the safest cars on the road. Awarded a maximum five stars during crash tests, this car comes with a wide range of safety features, including electronic stability control, airbags, tyre-pressure monitoring and daytime running lights.

3. Hyundai i10

The Hyundai i10 is affordable to buy from new at a price of £9,540 and features a five-year warranty for added peace of mind.

As well as being well equipped, the i10 also offers excellent fuel economy at 65.7mpg for a 1.0 litre version.

4. VW Polo

One of the best features of the VW Polo is the wide range of models available to choose from, covering any budget and age.

They’re renowned for their build quality and reliability, and you could pick up a low-mileage 2007/8 VW Polo at around £2,000 – an absolute bargain.… Read More

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Meet the Brand New 2.0 Version of Next Door Electric Vehicles!!!

Meet the Brand New 2.0 Version of Next Door Electric Vehicles!!!

 

Have you ever heard of a garbage truck transformation? Or ever wondered how a trivial garbage collector vehicle can be modified into an e-garbage truck! A decade back such questions might have sounded ridiculous to most of us but in this 21st century, the technological development is self-evident of the miracles that can be created to transform such dreams into reality.

Besides, if the media reports are to be believed, the e-vehicles are not just a fictional concept but rather a key concept that is rapidly taking root in automobile industry to the extent that even before the final launch of vehicles, we already have demands being placed in the market.

However, a strategic analysis displays a bit larger B2B demand for e-vehicles as compared to the B2C demand since, the consumers in B2C are a bit skeptical in investing a large amount of money in the e-vehicle industry as the industry is still in its embryonic stage.

Well, if you still find it weird then let’s put some logic for this strange behavior of government and agencies to invest in the development of  autonomous garbage trucks and delivery vehicles over the normal cars.

Deconstructing the need for e-garbage trucks and delivery vans

Often heavy vehicles like garbage vans or trucks contribute to pollution on a wider scale as compared to the cars since, these vehicles need a large amount of fuel for their functioning. Moreover, the huge size of these vehicles, limit their flexibility or movement in narrow alleys of the streets, making it difficult for them to collect garbage or to deliver parcels. At the same time, the presence of electric power drastically reduces the need for large batteries.

Thus, transformation of such colossal automobiles not only helps in increasing efficiency of operations for agencies and government, but it also acts as a maximum output producer in minimum finances. Owning to such benefits, renowned market players like Volvo, Tesla and Maruti Car are fueling in their research teams to focus on the e-transformation of heavy vehicles like garbage trucks and delivery vans, since these vehicles are the major service providers and are bound to run daily.

Future of E-Garbage Collectors and Delivery Vans

Now that you are well acquainted with the logic behind a budding image of trash collector vehicles, as next door e-vehicles, let’s proceed with the challenges that are faced by these vehicles. While researchers across the globe are trying their level best to overcome the shortcomings of e-garbage and delivery vehicles, the dearth of ultra-modern technology and financial resources obstruct the progress of such game changing e-vehicles.

However, the presence of socially responsible leaders like Trucks and Parts has certainly proved to be a boon for transformation of delivery vans and garbage trucks. Being a major trader of new, used and recycled truck, this company has churned its resources to transform the used garbage trucks for sale in Florida into the new next door electric vehicles.

Although the prototypes are still being … Read More

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Should I Buy a New Ride or Share Someone Else’s?

Many people see a very linear situation with transportation and automobiles. If you need a car buy one, if you need a taxi hail one. Mobile technology has completely altered the way we experience transportation to and from work, however. We use an app to pay, not to hail a taxi, but to hail another individual that gives rides for a few extra bucks that happened to be passing by! More and more consumers are freeing their selves of their auto financing payments by doing this. The modern consumer has spoken, and he prefers ride sharing apps over traditional taxi cabs.

Should I Buy a New Ride or Share Someone Else's?

Ride sharing apps have allowed consumers to sell each other lifts in the most convenient and economical of ways. Companies such as Carcoin have developed an entire blockchain service around this concept. Not only will such a blockchain handle the monetary end, but it will handle the logistics end too! The blockchain will even track the number of times a driver decelerated or accelerated too abruptly! Such advancements take ride sharing technology to a whole new level of excitement.

In the past, if a consumer lived in a more remote area, buying a car was the only option. Ride sharing brings a level of taxi traffic to smaller areas that rivals some medium sized cities even! This is simply not the case anymore. More consumers than ever before can opt for ride sharing services instead of financing a car when it comes to commuting.

News reports where drivers for some of these services have committed crimes or victimized people are often over sensationalized. If a ride share driver were unstable, somebody early on would spot this. It either becomes a part of that driver’s next review for everybody else to see or a part of the perpetual blockchain record with the previously discussed technology. Careful examination of these instances shows that they are very rare, and extremely isolated in nature. The ten o’clock news can sometimes generate the impression that app drivers are waiting to mug or murder you! Things would simply not function the way they do were this the case.

Ride share apps aren’t only for those people that are looking for a ride. People that would like to earn a little extra money can become part of the driving craze. Driving somebody a few streets over to the grocery store is certainly a better source of self-earned income than most part time side jobs. This could be why the popularity of it has grown such a great deal over the past decade.

The last thing to consider about sharing a ride is the effect that it will have on the environment. This effect would be much preferred over the effect of everybody on your street having their very own car with no passengers in tout. As more and more cars become fully electric, ride share apps will probably offer much more cost-effective rides as well. This is because fossil fuels will no longer be a cost … Read More

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Things That Every Boat Owner Should Do

Are you giving some serious thought to buying a boat at some point in the near future? If this is the case, it would be in your best interests to educate yourself about everything that is involved in owning a boat. This will help you to avoid any serious difficulties once you do finally make the large investment that owning a boat requires. A boat is a major purchase. Therefore, you should not make any hasty decision. Make sure that you know everything you need to in order to be a responsible boat owner. Here are some of the key things you will need to take into consideration.

Things That Every Boat Owner Should Do

1. Where will you be keeping your boat when you are not using it ?

Do you live in a cold climate? If so, you will need to remove your boat from the water before it freezes in the winter. You will then need to transport your boat to a place where you will store it during the winter. Will you keep the boat in your own garage at your home? Will you keep the boat in a storage facility at a marina? You will need to pay a monthly fee if you decide to do this.

2. Have your boat’s mechanical and electrical system checked periodically

It is always important of have your boat checked by a trained profession. This will allow any small problems to be detected before they become very serious. They can then be dealt with in an inexpensive manner. You will also be less likely to have mechanical or electrical problems when you are on the water.

3. Only use high quality parts and accessories

Using Attwood boat accessories and parts made by other top brands will make it less likely that they will fail at an inopportune time. The name brands will cost you a little more than the generic parts and accessories. However, the additional money you spend will be a worthwhile investment. You will always get what you pay for. The cheaper parts and accessories will not be as durable over a long period of time.… Read More

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