27/05/2019

Why Billboard Advertising has The Potential to Boost ROI in the Automotive Sector

Getting straight to the point: advertising needs to not only be seen but acted upon. But the first step is crucial — you need to be seen. And what better way to be seen than to reveal a large billboard advertising your brand in a strategically selected place?

Over the years, the automotive industry has had a hugely successful relationship with the advertising power of billboards. In the early 1900s, the Ford Model T became the main promotional product in the world’s eyes. Billboards have always held a strong sway, even in the digital age, and even featured as the crucial element of recent blockbuster, Three Billboards Outside Ebbing, Missouri.
Businesses operating within the UK automotive industry really cannot afford to miss out on the potential ROI increase available from billboard advertising. Let’s explore this in more detail…

Why Billboard Advertising has The Potential to Boost ROI in the Automotive Sector

Billboard advertising can be a real time-save

On average, British people are in viewing range of advertisements for 16 minutes every day. That’s plenty of time for you to carve yourself a slice of that attention with a well-placed billboard! Many people are reluctant to place a billboard for fear of complexity in designing and printing, but the truth is that billboard designs and printing are quite simple! Design-wise, despite the size of it, a billboard is really just a single-page advert, which can be a real time-saver.

It has been proven that out-of-home advertising such as billboards, are highly effective for the car industry in particular. Primesight reported on one such study, which showed that over 50% of consumers admitted they are more likely to have purchased a car after seeing out-of-home advertising. Additionally, out-of-home advertising such as billboards work hand-in-hand with the digital world. Research has revealed that such advertising actively supports assisted conversions, with 17% of customers more likely to engage with a brand through their smartphone as a result of an outdoor advert. And with 78% of adults in the UK reaching for their trusty smartphone to access the internet, encouraging research and engagement of your brand through mobile devices or smartphones is vital for your company.

What makes a great billboard?

Pick a clear objective, then provide the essentials. Placement is everything, but so is context — it is all well and good placing your billboard on a roadside where so many people will drive by it, but they are also going by at some speed! Of course, the adverting world is highly competitive, and none more so than the automotive industry. For your potential customers to take in as much as possible in a short window, consider what the goal of your billboard is. Are you looking to sell a specific product, or are you looking to increase general brand awareness?  

A huge space to communicate to your audience, is of course the main benefit of a billboard. While people only recall 10% of information they hear three days later, an image can boost this retention by 55%. Set aside plenty of time … Read More

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Four Great Cars for First-Time Buyers

Most of us dream of purchasing our very first set of wheels, but very often our budgets cannot stretch to the cars of our dreams.

Four Great Cars for First-Time Buyers

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With the average cost of car ownership over our lifetime estimated to exceed £168,000, it is not just the initial purchase price of the car you must consider. There are other factors such as maintenance, road tax, running costs and of course insurance.

With first-time drivers being the highest risk group on the roads, the price of insurance can be extremely high. It is therefore vital to choose a car which is in the lower insurance group with good safety features, a small engine and at a relatively low price.

1. The Ford KA

Around for over a decade now, the Ford KA has become a common sight on Britain’s roads, and it certainly ticks many boxes as a first car.

Costing around £9,795 for the newest version, the model is in the cheapest insurance bracket. In fact, according to statistics, the Ford KA works out as the cheapest car model to insure for first-time buyers due to its good fuel economy, low road tax and small dimensions. There are also plenty of second-hand Ford KAs available at a good price.

For a quote on motor trade insurance, get in touch with a company such as www.quotemetoday.co.uk/motor-trade-insurance.

Four Great Cars for First-Time Buyers 2

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2. Skoda Citigo

Safety should be one of the primary considerations in choosing a first car, and the extensive safety tests conducted on the Skoda Citigo show it is one of the safest cars on the road. Awarded a maximum five stars during crash tests, this car comes with a wide range of safety features, including electronic stability control, airbags, tyre-pressure monitoring and daytime running lights.

3. Hyundai i10

The Hyundai i10 is affordable to buy from new at a price of £9,540 and features a five-year warranty for added peace of mind.

As well as being well equipped, the i10 also offers excellent fuel economy at 65.7mpg for a 1.0 litre version.

4. VW Polo

One of the best features of the VW Polo is the wide range of models available to choose from, covering any budget and age.

They’re renowned for their build quality and reliability, and you could pick up a low-mileage 2007/8 VW Polo at around £2,000 – an absolute bargain.… Read More

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Custom Plates is the Perfect Gift for Any Man

Have you ever seen one of those unique commercials that gets stuck in your head and you can’t quit thinking about it? Me too. The Plate Man is saturating the television networks with his commercials. Especially on days when there is a lot of sports or racing on. It makes perfect sense since men are the most likely target audience for these ads. What better time to air them. I know that if I am noticing them then a high percentage of men are noticing more about them. When you think about it it is some pretty clever marketing.

My curiosity got the better of me and I just had to look up this company one evening while I was playing around on the computer. I did not realize how many different types of number and show plates were available until I visited this site.… Read More

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Decorating the Office with a Show Plate

I began working from home earlier in the year and turned a room in my home into my office. There wasn’t anything in the office for decoration and I thought the room could use some decorations. I wanted a little humor in my office that could help me get past the monotonous daily tasks that I’m often faced with for hours. I thought about a show plate with a funny short message written on it that would make me laugh and went to https://www.showplatesdirect.com/show-plates-maker/ to create one.

When it came to thinking of something humorous to put on a show plate, I was faced with a bit of writer’s block. I needed the message to be really short, while still saying something that could make me laugh whenever I looked at it.… Read More

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Industry Study Report dynamics study of the japanese automotive industry

global automobile manufacturer market share 20161. Business dynamics and the global car industry…. We might also be in a war on the Korean Peninsula, all of which would add an additional couple of trillion to our war debt — and we could currently have totally rebuilt the nation’s infrastructure with half of what we squandered on the Iraq and Afghan wars. The economy would be in shambles, due to the fact there would have been no 800 billion stimulus, the auto sector would have disappeared and McCain’s self-correcting cost-free market” fiddle faddle would have created the Bush depression deeper — alas chances are we would be in a second Excellent Depression” that would be worse than the very first one particular. And all these now yapping about how the President bailed out the bankers — which was in fact done by Bush but Obama would have been forced to do it as well — even though not addressing black poverty alternatively, would be singing a different tune. They would be crying about the collapse of the economic program and how it took everyone they know down with it.

I have an additional example for you. The OJ Simpson case. I feel OJ’s chances of being convicted would be greater if both or atleast one particular of the victims was black. There would be no black outrage if OJ was convicted of killing black men and women. If OJ was located NOT guilty of killing black people then the victims could use the race card to their adavantage and say that they do not care about black murder victims.

Industry Study Report dynamics study of the japanese automotive industry

The robust shift in the concentrate of constructing developers toward constructing eco-friendly infrastructure more than the final few years will push the use of polymer concrete on a huge scale. The stand taken by regional governments to increase the economy with considerable investments in roads, buildings, bridges, and renovation of old monuments is also poised to fuel polymer concrete sector trends substantially. For the record, by the finish of 2025, polymer concrete industry will surpass a income collection of USD 600 million.

Car Beauty Global Business Important Players ,Market place Evaluation And automotive industry in china

car industry australia shutdown1. Business dynamics and the international vehicle industry…. In 1913, Ford Motor Company revolutionized automobile manufacturing with the improvement of the 1st automobile assembly line. The assembly line transcended the automobile industry by mass generating autos, permitting Model T’s expense to reduce in half over the subsequent few years. Ford’s vision was to make the automobile reasonably priced sufficient for each family members to personal one particular, hence rising Ford’s earnings. Ford took one more broad step towards his purpose by instituting a $five.00 everyday minimum wage (double the previous minimum wage) and a forty hour work week to his personnel. Ford believed this could make his vehicles cost-effective to anyone who worked for him. Moreover, Ford believed this spend boost would contribute to more loyal workers. Ford fought vehemently to preserve unions … Read More

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