19/03/2019

Why Billboard Advertising has The Potential to Boost ROI in the Automotive Sector

Getting straight to the point: advertising needs to not only be seen but acted upon. But the first step is crucial — you need to be seen. And what better way to be seen than to reveal a large billboard advertising your brand in a strategically selected place?

Over the years, the automotive industry has had a hugely successful relationship with the advertising power of billboards. In the early 1900s, the Ford Model T became the main promotional product in the world’s eyes. Billboards have always held a strong sway, even in the digital age, and even featured as the crucial element of recent blockbuster, Three Billboards Outside Ebbing, Missouri.
Businesses operating within the UK automotive industry really cannot afford to miss out on the potential ROI increase available from billboard advertising. Let’s explore this in more detail…

Why Billboard Advertising has The Potential to Boost ROI in the Automotive Sector

Billboard advertising can be a real time-save

On average, British people are in viewing range of advertisements for 16 minutes every day. That’s plenty of time for you to carve yourself a slice of that attention with a well-placed billboard! Many people are reluctant to place a billboard for fear of complexity in designing and printing, but the truth is that billboard designs and printing are quite simple! Design-wise, despite the size of it, a billboard is really just a single-page advert, which can be a real time-saver.

It has been proven that out-of-home advertising such as billboards, are highly effective for the car industry in particular. Primesight reported on one such study, which showed that over 50% of consumers admitted they are more likely to have purchased a car after seeing out-of-home advertising. Additionally, out-of-home advertising such as billboards work hand-in-hand with the digital world. Research has revealed that such advertising actively supports assisted conversions, with 17% of customers more likely to engage with a brand through their smartphone as a result of an outdoor advert. And with 78% of adults in the UK reaching for their trusty smartphone to access the internet, encouraging research and engagement of your brand through mobile devices or smartphones is vital for your company.

What makes a great billboard?

Pick a clear objective, then provide the essentials. Placement is everything, but so is context — it is all well and good placing your billboard on a roadside where so many people will drive by it, but they are also going by at some speed! Of course, the adverting world is highly competitive, and none more so than the automotive industry. For your potential customers to take in as much as possible in a short window, consider what the goal of your billboard is. Are you looking to sell a specific product, or are you looking to increase general brand awareness?  

A huge space to communicate to your audience, is of course the main benefit of a billboard. While people only recall 10% of information they hear three days later, an image can boost this retention by 55%. Set aside plenty of time … Read More

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Automotive News Europe Increasing Stars automotive news europe

automotive industry news philippinesJoe was driving what was described in the news as a Jeep that had an open best and a roll bar. The girls had been hanging on to the roll bar as Joe cruised about the island roads heading for the beach. Joe screwed up and managed to flip the automobile tossing most of the occupants out. Pam landed and could not get up. She was airlifted to Cape Cod Hospital.

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Considering that 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act specifications for certification in refrigerant recovery and recycling to defend the atmosphere. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused-as the recognized worldwide authority on mobile air conditioning and heat transfer market troubles.Automotive News Europe Increasing Stars automotive news europe

Rising Stars in an annual system honoring automotive executives in middle and upper management in all disciplines, across Europe, with each other with the companies who are nurturing that future leadership talent. The 2018 Increasing Stars will be celebrated on the evening prior to the Automotive News Europe Congress, during a gala at the Museo Nazionale dell’Automotobile in Turin.

Automotive News Europe Congress automotive news europe congress

automotive news europe rising starsMobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the top non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Considering that 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act requirements for certification in refrigerant recovery and recycling to shield the atmosphere. The Mobile Air Conditioning Society (MACS) Worldwide’s mission is clear and focused-as the recognized global authority on mobile air conditioning and heat transfer business problems.

Joe was driving what was described in the news as a Jeep that had an open prime and a roll bar. The girls were hanging on to the roll bar as Joe cruised about the island roads heading for the beach. Joe screwed up and managed to flip the vehicle tossing most of the occupants out. Pam landed and could not get up. She was airlifted to Cape Cod Hospital.

Increasing Stars in an annual program honoring automotive executives in middle and upper management in all disciplines, across Europe, together with the businesses who are nurturing that future leadership talent. The 2018 Increasing Stars will be celebrated on the evening prior to the Automotive News Europe Congress, throughout a gala at the Museo Nazionale dell’Automotobile in Turin.

Mobile Air Conditioning Society (MACS) Worldwide Founded in 1981, MACS is the major non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. Since 1991, MACS has assisted more than 600,000 technicians to comply with the 1990 U.S. EPA Clean Air Act specifications for … Read More

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