Lately, we listened to a 27 hour-long selling seminar recorded back in 2000 that reminded us of an extremely crucial, but extraordinarily overlooked car dealer marketing method that would mean the distinction involving going into the red and record-breaking sales for your shop this year.

At this seminar they had been solely scratching the surface of this thought… since in 2000, the technologies wasn’t as cost-effective or simply accessible as it is now. But lately, it is critical, and for those who aren’t doing this 1 factor, you’d prefer to commence right away in case you want to see many leads, prospects, and referrals coming back into your retailer.

So what are we tend to speak concerning that may quickly and proficiently maximize your dealership’s marketing efforts and in the end your bottom line?

We’re talking regarding systematically collecting make contact with information for every single prospect or client that bargains together with your retailer.

Most folks who marketplace on-line comprehend this concept. In truth, it is how they make a living. Even so countless tiny dealers we tend to encounter do not get the ability of this. You’d prefer to be actively making & using a database. Your database is GOLD! The truth is, it is higher than Gold— it’s like acres of diamonds just waiting to become mined by somebody who knows the potential of what’s hidden in the planet beneath him.

I’d say 50% of dealerships collect contact information when a client buys something…and maybe 15% do … Continue reading >>>