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Why Billboard Advertising has The Potential to Boost ROI in the Automotive Sector

Getting straight to the point: advertising needs to not only be seen but acted upon. But the first step is crucial — you need to be seen. And what better way to be seen than to reveal a large billboard advertising your brand in a strategically selected place?

Over the years, the automotive industry has had a hugely successful relationship with the advertising power of billboards. In the early 1900s, the Ford Model T became the main promotional product in the world’s eyes. Billboards have always held a strong sway, even in the digital age, and even featured as the crucial element of recent blockbuster, Three Billboards Outside Ebbing, Missouri.
Businesses operating within the UK automotive industry really cannot afford to miss out on the potential ROI increase available from billboard advertising. Let’s explore this in more detail…

Billboard advertising can be a real time-save

On average, British people are … Continue reading >>>

by Johny Wright — December 20, 2018 in Automobile Industry

Four Great Cars for First-Time Buyers

Most of us dream of purchasing our very first set of wheels, but very often our budgets cannot stretch to the cars of our dreams.

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With the average cost of car ownership over our lifetime estimated to exceed £168,000, it is not just the initial purchase price of the car you must consider. There are other factors such as maintenance, road tax, running costs and of course insurance.

With first-time drivers being the highest risk group on the roads, the price of insurance can be extremely high. It is therefore vital to choose a car which is in the lower insurance group with good safety features, a small engine and at a relatively low price.

1. The Ford KA

Around for over a decade now, the Ford KA has become a common sight on Britain’s roads, and it certainly ticks many boxes as a first car.

Costing around … Continue reading >>>

by Johny Wright — December 6, 2018 in Automobile

Meet the Brand New 2.0 Version of Next Door Electric Vehicles!!!

Have you ever heard of a garbage truck transformation? Or ever wondered how a trivial garbage collector vehicle can be modified into an e-garbage truck! A decade back such questions might have sounded ridiculous to most of us but in this 21^st century, the technological development is self-evident of the miracles that can be created to transform such dreams into reality.

Besides, if the media reports are to be believed, the e-vehicles are not just a fictional concept but rather a key concept that is rapidly taking root in automobile industry to the extent that even before the final launch of vehicles, we already have demands being placed in the market.

However, a strategic analysis displays a bit larger B2B demand for e-vehicles as compared to the B2C demand since, the consumers in B2C are a bit skeptical in investing a large amount of money in the e-vehicle … Continue reading >>>

by Johny Wright — October 24, 2018 in Automobile Industry

Should I Buy a New Ride or Share Someone Else’s?

Many people see a very linear situation with transportation and automobiles. If you need a car buy one, if you need a taxi hail one. Mobile technology has completely altered the way we experience transportation to and from work, however. We use an app to pay, not to hail a taxi, but to hail another individual that gives rides for a few extra bucks that happened to be passing by! More and more consumers are freeing their selves of their auto financing payments by doing this. The modern consumer has spoken, and he prefers ride sharing apps over traditional taxi cabs.

Ride sharing apps have allowed consumers to sell each other lifts in the most convenient and economical of ways. Companies such as Carcoin have developed an entire blockchain service around this concept. Not only will such a blockchain handle the monetary end, but it will handle the logistics end … Continue reading >>>

by Johny Wright — October 23, 2018 in Automobile

Things That Every Boat Owner Should Do

Are you giving some serious thought to buying a boat at some point in the near future? If this is the case, it would be in your best interests to educate yourself about everything that is involved in owning a boat. This will help you to avoid any serious difficulties once you do finally make the large investment that owning a boat requires. A boat is a major purchase. Therefore, you should not make any hasty decision. Make sure that you know everything you need to in order to be a responsible boat owner. Here are some of the key things you will need to take into consideration.

1. Where will you be keeping your boat when you are not using it ?

Do you live in a cold climate? If so, you will need to remove your boat from the water before it freezes in the winter. You … Continue reading >>>